Midland Tourism

Tourism impacts more than just visitors. It supports local businesses, strengthens community pride, and helps create vibrant places to live and work.

Join us on November 3 at the Midland Cultural Centre for the inaugural Midland Tourism Day Conference and be part of the conversation shaping the future of tourism in our region.

Registration is still open. We'd love to see you there!

🔗 www.midland.ca/tourismday

Freshly pressed and looking its best! 🖌

"The Cleaners," one of Midland's beloved downtown murals, has been professionally restored and is looking fresh, bright, and ready for many more years on the job. ✨

Check it out in person at 479 Dominion Ave.

🎤 Speaker Spotlight: Elder Trish Monague

We are honoured to welcome Elder Trish Monague as the provider of the opening and closing remarks at the Midland Tourism Day Conference.

An Elder, Knowledge Keeper, and Cultural Teacher of the Martin Clan from Chimnissing, Elder Trish has walked the Red Road for more than 34 years. Through storytelling, ceremony, and cultural education, she shares traditional knowledge that helps preserve Indigenous teachings, strengthen community connections, and foster respect for the land, spirit, and all relations.

Her guidance and wisdom will help frame a day of learning, connection, and collaboration as we explore the future of tourism in our region.

📅 November 3
🎟️ Register today: www.midland.ca/tourismday

🎤 Speaker Spotlight: Chris Hughes

Visitors today aren't just looking for attractions, they're looking for local favourites and authentic experiences.

Join Chris Hughes, co-owner and director of BC Hughes, as he introduces My Midland, an exciting new initiative developed through Midland's Tourism Strategy and supported by the County of Simcoe. Designed to tap into local pride and encourage visitors to explore more, stay longer, and spend more, My Midland celebrates the places and experiences that locals love most.

Chris will share how communities can leverage authentic recommendations and memorable experiences to strengthen tourism and create deeper connections with visitors.

With a passion for developing innovative tourism experiences, Chris has helped destinations and businesses create everything from the Han Wi (full moon dinner) and goat yoga experiences to motorcycle touring routes. His approach is simple: focus on the details, create exceptional experiences, and let your visitors become your best ambassadors.

📅 November 3
🎟️ Register today: www.midland.ca/tourismday

🎅 Float Registration is Now Open! 🎄

Join the Midland Civitan Club for the 50th annual Santa Claus Parade as they celebrate this special milestone with their 2026 theme:

✨ Christmas Time – 1976 ✨

📅 Date: Saturday, November 21, 2026
🕚 Time: 11:00 a.m.
📍 Parade Route: Starts on Little Lake Park Road, proceeds north on King Street, and concludes on Bay Street.

Floats, performers, community groups, businesses, and participants of all ages are invited to join the fun. Gather your friends, family, coworkers, and neighbours, and help the Civitans celebrate 50 years!

🎄 Register your float today and be part of this historic milestone! 🎅

🔗 https://tinyurl.com/civitanparade

🎤 Speaker Spotlight: Kim Clarke

Looking for new ways to grow your business and attract visitors? Experiences could be the answer.

Join Kim Clarke, Manager of Stakeholder Relations at Regional Tourism Organization 7, for an engaging session on how creating memorable tourism experiences can help boost your bottom line. Kim will share the key ingredients behind successful visitor experiences, real-world examples from businesses that have found success, and practical tips for determining whether experience development is the right fit for your organization.

With more than 20 years in the tourism industry, Kim has helped destinations, municipalities, and businesses develop compelling tourism products and experiences that drive visitation and economic impact. Her passion for collaboration, storytelling, and creative thinking has helped businesses of all sizes unlock new opportunities and create unforgettable visitor experiences.

📅 November 3
🎟️ Register today: www.midland.ca/tourismday

🎤 Speaker Spotlight: Tom Strnad

Did you know Ontario's film and television industry creates opportunities for businesses far beyond the screen?

Join Tom Strnad from the South Georgian Bay Media Association for Be a Film Friendly Business, a session exploring how businesses can tap into Ontario's multi-billion-dollar screen-based production industry. Learn what productions look for in local partners, how to make a strong first impression, and how becoming "film-friendly" can create new business opportunities and revenue streams.

With more than 25 years of experience in film, television, and media production, Tom brings a wealth of industry knowledge as a producer, post-production supervisor, researcher, and co-owner of Mountain Goat Film Company Inc. His work has been supported by organizations including Telefilm Canada, the National Film Board, and Ontario Creates, and his films have screened at festivals worldwide.

Whether you're a business owner, tourism operator, or community leader, this session will provide practical insights into attracting and supporting film production in your region.

📅 November 3
🎟️ Register today: www.midland.ca/tourismday

🎤 Speaker Spotlight: Bryan Plumstead

Ever wonder who visits Midland and what inspires them to travel?

Join Bryan Plumstead, Founder and Principal Consultant of BP Insights, for an engaging session that explores Midland's visitors through Environics Analytics insights and privacy-first mobile movement data. Discover who your visitors are, when they visit, where they're coming from, and what their interests, activities, and media preferences reveal about travel behaviour.

With more than 35 years of experience in tourism, economic development, visitor analytics, and destination development, Bryan brings a wealth of knowledge and practical expertise. Attendees will leave with valuable insights and actionable ideas to help strengthen tourism opportunities and better connect with visitors.

📅 November 3
🎟️ Register today: www.midland.ca/tourismday

🎤 Speaker Spotlight: Kevin Eshkawkogan

Join us at the Midland Tourism Day Conference for a keynote presentation from Kevin Eshkawkogan, Founder, President & CEO of the Indigenous Tourism Association of Ontario (ITO).

A respected leader, entrepreneur, and advocate for Indigenous economic development, Kevin has spent more than 25 years helping build businesses, strengthen communities, and advance authentic Indigenous tourism across Ontario. Through his leadership, ITO has become a driving force in fostering meaningful partnerships and supporting the growth of Indigenous cultural tourism experiences.

Don't miss this opportunity to hear Kevin's insights on tourism, collaboration, and the future of the industry.

📅 November 3
🎟️ Register today: www.midland.ca/tourismday

📣 Don’t miss the Midland Tourism Day Conference on November 3!

Join tourism operators, business owners, attractions, event organizers, and community partners for a day of learning, networking, and inspiration focused on the future of tourism in our region.

🎟️ Tickets are just $30 (including HST) and include:
✅ Full-day conference access
✅ Lunch and refreshments
✅ Networking with industry professionals
✅ Valuable tourism insights and practical takeaways

⏳ Registration closes October 28 and spaces are limited.

Secure your spot today: 👉 www.midland.ca/tourismday