Generator Strategy Advertising
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Insights. Strategy. Creative.
We are a full-service communication firm providing strategic marketing and communication services in education, healthcare, tourism, entertainment, telecommunications, manufacturing, and finance sectors.
Client: Tbaytel
Concept: Ryan Novak Scott MacKay
Creative director: Ryan Novak
Directed by: Ryan Novak Scott MacKay
Director of photography: Scott MacKay
Colouring & video editing: Scott MacKay
Sound mix: Jordan Wiberg
grip crew: Jason Goodhand
talent scouting: acptbay
location: Uncommon Baked Goods Lakehead Beer Company
main character: Emily Heroux
08/31/2026
Our St. Joseph's Golf Classic wouldn't be complete without the incredible community businesses that anchor our course! ⛳
A heartfelt thank you to our amazing Tee & Green Sponsors who are helping to make this year a massive success:
▫️Alex and Vince Mirabelli, Broker at REMAX First Choice Realty Ltd 🏠
▫️The Prince Arthur Hotel🏨
▫️The Grill on Cumberland 🍔
▫️Superior Auto Body 🚗
▫️Cheadles LLP ⚖️
▫️Blake Funeral Chapel 🕊️
▫️Generator Strategy Advertising⚡
▫️OECTA - Ontario English Catholic Teachers Association 🍎
▫️Carrel+Partners LLP 💼
▫️807 Management Services 📈
▫️Balmoral Park Acura 🏎️
▫️Lakehead University Alumni🎓
▫️Northern Turf Equipment 🚜
▫️O'Neil & Associates 🤝
We appreciate your generosity and your dedication to supporting compassionate care in our community. Thank you for standing with us! ❤️
A little bit of magic to make the Tbaytel The Anywhere Era spot! Big thank you to our fabulous main character Nick Kwiatkowski - you totally crushed it!!
Concept: Ryan Novak and Scott MacKay
Creative Director: Ryan Novak
Directed by: Ryan Novak Scott MacKay
Director of Photogrphy: Scott MacKay
VFX, Colouring and Video Editing: Scott MacKay
Sound Mix: Jordan Wiberg
Grip Crew: Jason Goodhand
Talent and Location Scouting: acptbay
A new identity for PVNC Catholic.
We partnered with the Peterborough Victoria Northumberland and Clarington Catholic District School Board to develop a refreshed brand identity for PVNC Catholic. The new system brings together a modern crest, accessible colour palette, typography, iconography, imagery and clear communication standards.
The result is a flexible and cohesive identity designed to strengthen consistency across the Board’s communications while reflecting its commitment to faith, belonging, community and excellence.
07/02/2026
We’re thrilled to announce that Amanda Phillips is a judge for this year’s RGD | Design Community, Inspiration & Advocacy Student Awards! The Student Awards recognize design excellence from students across Canada in all areas of communication design. Amanda is judging the Brand category. Learn more about this program at rgd.ca/studentawards.
06/23/2026
The Smart Growth Action Plan is the vision for the next decade of growth in Thunder Bay. We worked with The City of Thunder Bay to create a sleek and comprehensive 80 page booklet outlining the goals and actions that will guide the success of the initiative. We also helped create various swag items for the partners to kick off the launch and spread awareness.
06/22/2026
We had a riot at the Thunder Bay Border Cats game on Saturday! And Scott MacKay captured it all so well! ⚾️ 📸🏟️
06/11/2026
The Anywhere Era - Tbaytel Tbaytel Connected Home services are built to work in perfect harmon...
KBM has long been known as a trusted outfitter for Thunder Bay’s outdoor enthusiasts. Over time, that foundation grew into a multi-division company spanning Geomatics, Field Services, Aviation, and Outdoors.
We worked with KBM to create a refreshed brand architecture, platform, and identity system that better reflected the company they have become.
The result is a brand built around deeper insight, technical expertise, and a shared connection to the world outdoors. KBM Outdoors
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717A Hewitson Street
Thunder Bay, ON
P7B6B5
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| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
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