BUFF

Pick your peak 🏔️
Mount Fuji, Alpe di Siusi, Mont Blanc, Matterhorn or Tre Cime?
Five iconic mountains brought to life.✨

Which one would you choose? 👀

Pick your peak 🏔️
Mount Fuji, Alpe di Siusi, Mont Blanc, Matterhorn or Tre Cime?
Five iconic mountains brought to life.✨

Which one would you choose? 👀
Discover all of them here 👇
https://ow.ly/B7Ht50ZP1ZZ

The 6AM Club Cap is still up for grabs… for now! 💨

Created together with Le 6AM Club, this limited-edition 5-Panel Go Cap celebrates the community that makes early mornings worth it. ⏰

Don’t sleep on it! Get yours before it’s gone. 👇

LIMITED QUANTITIES AVAILABLE! 🧢 👇🏼
https://ow.ly/24jB50ZVRtg

We know, we know… it’s only October. But Christmas will be here before we know it. 🎁

Looking for something different for your employees, clients or partners this year?

With BUFF® Custom, you can create personalized products with your company’s logo, colours or own design, from Original EcoStretch and Polar to Merino.

Available from just 50 units, because the best corporate gifts are the ones people actually use. 😉

Get ahead of the holiday rush and start creating yours today. 👇
https://ow.ly/6XBM50ZTqrA

It all starts with a Blank Canvas ✨

This year, we continue our Blank Canvas series with two new artists, each bringing their own creative vision to our neckwear and headwear.

From colorful wildlife to the raw beauty of the mountains, discover the stories behind this season’s collections. 🎨

Meet the artists 👀


Meet Lukas Goller 🏔️

Born and raised in the Dolomites, Lukas draws inspiration from mountain landscapes, wildlife and natural textures. For his BUFF® x Protect Our Winters collection, he brings the raw energy of nature to life through his signature linework, celebrating the outdoors while helping amplify POW’s mission to protect the natural world.

Meet Andreas Preis 🎨

The German illustrator and designer takes inspiration from Elspeth Beard’s journey around the world by motorbike. From the colorful lorikeets of Australia to the cougars of the Appalachian Mountains, his collection brings wildlife to life through bold lines, geometric shapes and vibrant colors. 🌎🐾

“I love the type 2 fun. My life is filled by it.” — Sami Sauri

There’s something special about combining two sports you love. A few weeks ago, Sami and a friend packed their bikes with climbing gear and set off through Colorado’s San Juan Mountains. Four days of riding at over 3,000m elevation, hike-a-bike, climbing, camping, changing plans and, of course, a healthy dose of type 2 fun.

Sometimes the best way to explore a place is under your own power! ⚡️🚴🏽‍♀️ 🧗‍♀️

📸

These socks didn’t just run UTMB, they finished 13th overall!!! 😱

One month ago, our ambassador put our new BUFF® DryFlx® Socks to the ultimate test: 170 km and 10,000+ m of elevation gain at UTMB.

Safe to say, they passed the test. Raul not only had his best-ever UTMB finish, but he also crossed the finish line with zero foot issues and not a single blister.

Honestly, his feet look better after 170 km than most of ours do after a pedicure. 😂
Swipe for the proof. 👉

Same Merino Neckwear. Different mood 🐑✨

Headband? Neckwear? Hair accessory? There’s more than one way to make it yours.

Which one are you? 👀

Discover the new Merino collection 👇
https://ow.ly/OY9q50ZSHB8