The Salon Grid

The nostalgia of when we didn’t know how to use the internet …

BRING BACK BOOMERANGS

The good ol days when inbox anxiety didn’t exist ..

Peak snap chat era

This and planking on everything 😂

Uploading your messy party pics on the family computer 😂

Instagram just gave your carousel a glow-up⭐️

Instagram just gave beauty businesses another way to make carousels more fun - finally a good update

You can now add multiple captions to Instagram carousel posts, meaning different slides can have different captions instead of every image or video sharing one caption.
For hair salons, beauty salons, nail techs, beauty clinics and makeup artists, this is actually a pretty useful content tool.

Instead of one generic caption underneath the whole post, you can use each slide to answer a different question your potential client might have.

What did you do?
Who is this service for?
What products did you use?
How much maintenance does it need?
What should the client ask for when booking?

And because each slide can have its own context, you have more opportunities to naturally describe the service, treatment, product or result you’re showing.

Pretty content gets attention. Useful content gets bookings.

welcome to the world of endless caption options🤠🤏🏼 does this mean triple the brain power when caption writing ? Yes 😤 but it also means you can make each slide more fun 🤩

Multiple captions is seriously a game changer !!

Don’t you hate it when you have to do a text overlay on a perfectly good photo? Now you don’t. 🤏🏼🤏🏼

It’s only getting hotter so this feels appropriate …

Our top beauty essentials for the beach babes this summer 2026

Think: beach days, salty hair, humid weather, bronzed skin, barely-there makeup and looking cute without spending 45 minutes getting ready.

Our summer beauty essentials:

Bronzer — the Rhode bronzer moment for that warm, sun-kissed skin without needing an actual tan.

A silk or linen scarf — because tying wet hair up in a tight bun after the beach is NOT the move. Keep a cute scarf in your beach bag and use it to protect and style your hair while it dries.

A whole wardrobe of SPF — face sunscreen is non-negotiable. I love La Roche-Posay for everyday facial sun protection.

Davines SU Milk — summer hair needs some extra love after all that sun, salt and chlorine. A good leave-in product can help keep your lengths feeling

Huda Beauty lip contour stain — genuinely iconic. The kind of lip product you can put on before heading to the beach and forget about. Humidity? Swimming? Still there.

A deep waver — for that big, undone, summer texture without having to actually spend hours styling your hair. BaByliss and ghd both have good options.

Basically: protect it, hydrate it, texture it, bronze it and go outside.
Want a part 2 of summer beauty essentials?

Manifesting an algorithm in 2027 that doesn’t switch up on us every 24 hours xx

The Salon Grid lore time ⭐️

Hi my name is Claudia and after 15 years of hairdressing I found myself sitting in Berlin and wanting to escape the constant grind of life.

At that time I was living in an apartment owned by a man that lived on an island in the middle of the Atlantic Ocean. Long story short warehouse swapped and I ended up living in an island called La Palma for the next two years.

Over those two years I built a social media agency helping hairstylist and beauty therapist like myself build their businesses online. Stay consistently booked out and showing up on social media.

I used the skills I had learned being a freelance hairdresser and running my own business to create a new one where I helped others do the same.

Over the years of up skilled educated and only got stronger and more confident at what I’m doing and now we’re here.

I’m back in Melbourne expanding growing and changing . Oh and miss missing spending lunch breaks at the beach. 😭⭐️

Jobs available in the hair and beauty industry - Melbourne you can apply for this week ⭐️

Our Full Day Content Shoots are on ⭐️sale⭐️, book for September and keep the pre- price increase price plus a little extra!
These content days are designed to get you a whole month of social media content in ONE day.
8 Reels
 A bank of stills
 Content planned around your business
 Filmed, edited and ready to post

So instead of scrambling every week wondering what to post, you have a month of content ready to go.

The price of my Full Day Content Go up in October.

So if you’ve been considering booking one, now is the time to lock in the current price.
Once the price goes up, it goes up.

DM us “CONTENT” and we’ll send you the details.

Your antidote to posting paralysis

Hands up if you’re a hairdresser, hair salon, beauty business, nail tech, skin clinic or creative business with hundreds of photos and videos sitting on your phone that you should have posted …
we can flip them into your whole marketing plan.

Our social media management package - you shoot, we post, you send us the content you’ve already created and we take care of the rest:

→ Editing your Reels, carousels + posts
→ Writing SEO-optimised captions
→ Planning your content
→ Scheduling your posts
→ Keeping your Instagram consistent

Because sometimes you don’t need more content.

You just need someone to actually post the content you already have.

Social media management for Melbourne salons + beauty businesses.

DM CONTENT and we’ll send you the packages.