InSynch

What happens when authentic storytelling meets a strategic content plan? 🍃☕

When Tidy Tea approached InSynch, they wanted to strengthen their digital presence, save valuable time through outsourced content creation and build a more consistent marketing strategy across their social channels.

That's where our content creation team stepped in.

Working closely with the Tidy Tea team, we developed and delivered a content strategy focused on their sustainability credentials, ethical sourcing, Welsh heritage and the simple enjoyment of a great cup of tea.

From videography and lifestyle photography to social media management across TikTok, Instagram and Facebook, every piece of content was designed to engage audiences and build brand awareness.

The results 👇

📈 257% increase in Facebook reach
🔗 1,800% increase in Facebook link clicks
💬 160% increase in Facebook content interactions
📍 163% increase in Instagram reach
🎥 40,000+ TikTok views
📱 83% increase in For You Page placements

Content creation is about much more than filling a social media calendar. It's about creating consistent, engaging content that reflects your brand, builds trust and encourages customers to take action.

For Tidy Tea, that meant turning their authentic story into measurable digital growth.

If your business wants content that creates real impact, let's talk.

Read the full case study in the comments below 📲

Another busy week across the InSynch offices!

📍 Shrewsbury - Holly continued supporting local businesses through the Shropshire Growth Hub (fuelled by muffins, of course 🧁), while Mel and Alice caught up with the team to chat all things email marketing 📧

The team also enjoyed a well-earned lunch at Battlefield 1403 Farm Shop Café, where the giant chair simply had to be tested! Plus, we couldn’t help spotting some familiar faces on the shelves - hello Tidy Tea 🍵 and Halen Môn 🧂!

📍 Bristol - Emma, Jake and Iona were delighted to see the office’s favourite local celebrity return... our resident heron! Naturally, another selfie was essential. 📸

📍 Cardiff - Sam celebrated 15 years of TMPR at a fantastic event held at Penarth Pavilion, catching up with some brilliant people and squeezing in a few selfies with Helen Phillips, Jonathan Cave and Leanne Bird along the way! 🤝

From mentoring and marketing chats to networking events, wildlife spotting and giant chairs, there’s never a dull moment at InSynch! 💚

Great digital marketing doesn't just create awareness. It builds recognition, drives customers into stores and turns new products into household favourites.

's Bakery partnered with InSynch to support the national launch of their Ernest 100% Sourdough range, creating a digital strategy designed to introduce the brand to new audiences and drive shoppers to Sainsbury's stores across the UK.

Working closely with the Brace's team, our specialists developed and delivered a multi-channel campaign including social media content creation, paid advertising, Google Ads, SEO and AI optimisation. Through authentic lifestyle content, geo-targeted campaigns and strategic storytelling, we helped bring the Ernest brand to life and build a community of genuine sourdough lovers.

The results after just three months:

✅ 874% increase in Instagram and Facebook views
✅ 588% increase in Instagram reach within targeted locations
✅ 1,500% increase in Meta content interactions
✅ Over 20,000 organic YouTube Shorts views
✅ Over 26,000 organic TikTok views
✅ Over 75,000 target customers reached through paid campaigns
✅ Over half a million Google ad impressions and 7,000+ conversions

This case study demonstrates the power of combining engaging content with targeted digital marketing. By putting Ernest 100% Sourdough in front of the right people at the right time, we helped increase brand recall, build an online community and support a successful nationwide retail launch.

At InSynch, we create integrated digital marketing strategies that don't just generate engagement - they deliver measurable business growth.

👉 Swipe through to see the results.

Digital marketing is evolving faster than ever. From AI-powered search to changes in how businesses are discovered online, it can be difficult to know where to focus your marketing efforts.

That's why we're partnering with Comercity to bring you an interactive business networking event at Future Inn Cardiff Bay on 30th June.

Join us for an afternoon of valuable networking, practical insights and expert-led discussions covering digital marketing strategy, SEO and AI search discovery. You'll leave with actionable ideas to help improve your online visibility and connect with businesses from across Cardiff, South Wales and beyond.

Whether you're a Comercity member or not, we'd love to see you there.

📍 Future Inn Cardiff Bay
📅 30th June

📲 Head to our website or our Eventbrite profile to secure your spot now!

📍 Friday round-up at InSynch 💚

It’s been another busy week, with plenty happening across the team…

🍫 Shrewsbury - We hosted another Shropshire Business Coffee + Connect, alongside the Shropshire Growth Hub and Invest in Shropshire, at the Shropshire Wildlife Trust, welcoming lots of new faces as well as familiar ones. It was a fantastic morning full of conversations, connections and local business inspiration. Holly also received a lovely box of chocolates from a business she’s been mentoring through the Shropshire Growth Hub (which, naturally, she shared with the team!).

☀️ Sardinia, Italy - Sam is making the most of some well-earned annual leave, enjoying sunny breakfasts on the terrace and peaceful early morning strolls.

🥗 Aberystwyth - A day of online meetings fuelled by healthy lunches and plenty of collaboration from our Aberystwyth office.

🎁 Bristol - We celebrated Jake with a few leaving gifts and a slightly early farewell lunch. Of course, the occasion also called for a selfie with the team! 📸

From networking and mentoring to team celebrations and a little sunshine abroad, it’s been a great week. Wishing everyone a fantastic weekend! ✨

Ready to level up your digital marketing skills? 🎓

Whether you're brand new to marketing, looking to refresh your knowledge, or want to gain an internationally recognised qualification, our accredited courses are designed around real-world experience and practical learning.

Choose from:
📈 Digital Marketing Strategy
🔍 Search Engine Marketing (SEO & PPC)
📧 Email Marketing
📱 Social Media Marketing

Here's what one of our learners, Cai, had to say:

"These courses didn’t just teach me the fundamentals; they gave me a complete and practical understanding of digital marketing."

No matter where you are in your marketing journey, there's a course designed to help you grow your confidence and your career.

Check out our upcoming course dates on our website or Eventbrite and join one of our friendly, expert-led sessions 📅

🌟 Friday Round-Up 🌟

It’s been another busy week for the InSynch team, with plenty of miles covered, meetings attended, and connections made along the way.

📍 Aberystwyth - A week of online meetings, business lunches and some classic comfort food with a slightly more refined twist.

📍 Bristol - Taking in the views around the Bristol office whilst keeping projects moving forward.

📍 Shrewsbury - Between client meetings, there was just enough time for a quick team selfie.

📍 Cardiff - From networking on a boat in Cardiff Bay to meeting professionals from across construction, development, housing, legal, manufacturing, property, consultancy and public sector organisations, it was a fantastic week for building new connections. Plus, there was a live cooking demonstration and some very tasty Welsh cakes!

📍 Ireland 🍀- Erin enjoyed some well-earned time off visiting family, exploring Malahide, the Mourne Mountains and several other beautiful locations along the way.

No two weeks are ever the same, and that’s exactly how we like it. 😊

Have a fantastic weekend from all of us at InSynch!