Service Innovation Group UK

A product can be present in store and still be difficult to buy.

Our latest insight looks at availability is not enough: the hidden value of compliant merchandising and the practical steps brands and retailers should consider.

A useful place to start: Measure availability, price, placement, facings and promotional compliance together.

Read more: https://www.sigeurope.co.uk/blog/availability-is-not-enough-the-hidden-value-of-compliant-merchandising

Retail media has grown quickly around retailer websites, apps and first-party audiences.

Our latest insight looks at retail media is moving into the store. ex*****on will decide its value and the practical steps brands and retailers should consider.

A useful place to start: Include physical delivery standards in the media brief.

Read more: https://www.sigeurope.co.uk/blog/retail-media-is-moving-into-the-store-ex*****on-will-decide-its-value

A retail audit can create an accurate picture of what is happening across an estate.

Our latest insight looks at the retail audit is only valuable when it triggers action and the practical steps brands and retailers should consider.

A useful place to start: Link every audit question to a standard, risk or decision.

Read more: https://www.sigeurope.co.uk/blog/the-retail-audit-is-only-valuable-when-it-triggers-action

We’re proud to be a Living Wage Employer - Living Wage Foundation

At Service Innovation Group UK we believe that the people representing our business and our clients in the field should be recognised and fairly rewarded for the value they deliver.

Our Living Wage commitment reflects the standards we want to uphold as an employer. It means supporting fair pay, treating our colleagues with respect and helping to create a working environment where people feel valued.

For us, this is more than an accreditation. It is part of our wider commitment to being a responsible employer and creating a positive experience for everyone who works with SIG UK.

Because when we invest in our people, they are better equipped to deliver outstanding results for our clients.

A great evening celebrating 55 years of National Animal Welfare Trust at their Gala Dinner on Friday 4th September - and an important milestone for our partnership too, as we enter our fourth year working together.

It was fantastic to have 10 Service Innovation Group employees there who have supported NAWT in different ways over the past four years. Their time, energy and commitment are what make partnerships like this really meaningful.

And we’re not stopping there…

🏃‍♀️ Six SIG employees will be taking on the Silverstone Running Festival next, raising funds for NAWT.

Even better, SIG will be double-matching their fundraising, helping to make every mile and every pound go even further.

Here’s to another year of teamwork, fundraising and supporting the incredible work NAWT does. 💙

Sales are an essential outcome of a field sales pilot, but they are not the only question worth answering.

Our latest insight looks at a field sales pilot should answer more than “did it sell?” and the practical steps brands and retailers should consider.

A useful place to start: Set the decisions the pilot must answer before choosing sample size.

Read more: https://www.sigeurope.co.uk/blog/a-field-sales-pilot-should-answer-more-than-did-it-sell

Employee wellbeing is personal. The benefits we offer should be too.

Since May 2022 Service Innovation Group UK | Certified B Corp has partnered with Heka to give our colleagues greater choice over how they support their wellbeing.

Rather than taking a one-size-fits-all approach, Heka enables each person to invest in what matters most to them, whether that is their physical health, mental wellbeing, personal development or something that simply improves their day-to-day life.

The impact is reflected in the feedback from our colleagues. In our latest employee review:

• 84% said access to Heka made them feel more valued as an employee
• 89% said Heka helped them to be more productive
• 81% reported an improvement in their health and wellbeing
• Nine out of ten said they would be disappointed if the benefit was no longer available

As Lynn Asante, Head of HR at Service Innovation Group UK, explains:

“For us, a meaningful employee benefit is one that gives people genuine choice.
Everyone’s wellbeing looks different, so rather than deciding what our colleagues should value, Heka gives them the flexibility to invest in the things that matter to them personally.

Whether that is their physical health, mental wellbeing, development or simply something that improves their day-to-day life, we want our benefits to be relevant, accessible and genuinely useful.”

Our partnership with Heka is one of the ways we continue to build a people-first workplace where colleagues feel supported as individuals.

Flexible resource has an important role in field marketing, especially for launches and seasonal peaks.

Our latest insight looks at why permanent field teams create stronger retail outcomes and the practical steps brands and retailers should consider.

A useful place to start: Identify roles where territory knowledge materially improves outcomes.

Read more: https://www.sigeurope.co.uk/blog/why-permanent-field-teams-create-stronger-retail-outcomes

A retail installation is often described as the final stage of a rollout.

Our latest insight looks at retail installation is where strategy becomes visible and the practical steps brands and retailers should consider.

A useful place to start: Survey high-risk or non-standard stores before production.

Read more: https://www.sigeurope.co.uk/blog/retail-installation-is-where-strategy-becomes-visible