Digital Marketing Institute

October is Cybersecurity Awareness Month. 🔐

And with Halloween around the corner, it’s a good time to shine a light on the spookier side of the digital world. 👻

Cybersecurity isn’t just an IT problem. Everyday actions can put an entire organisation at risk.

So, how can you make cybersecurity everyone’s responsibility?

Discover how to build a stronger security culture and turn employees into one of your best lines of defence.

👉 Read the full article to learn more: https://ow.ly/sjmI50ZVnA0

🤖 Heard a lot about AI agents but still not quite sure what they actually do?

Join AI expert Will Francis for a practical 90-minute webinar exploring how AI agents work, where they can support your marketing, and how to build your own – without writing code.

You’ll learn how to:
💡 Differentiate agents from chatbots and automations
🎯 Identify marketing tasks that are a good fit for AI agents
🛠️ Build a simple no-code agent around a common marketing task
🔒 Add guardrails around your data, brand, and security
👤 Know which tasks should stay with a human

Plus, you’ll leave with a practical 30-Day AI Agent Starter Plan to help you start testing agents in your own marketing.

📅 October 22, 2026
🕒 3:00 PM BST
📍 Online

Register here: https://ow.ly/3C1w50ZUm7v

Think of AI less like one assistant and more like a team of specialists.

Microsoft Copilot Agents are designed for specific tasks, whether you need to brainstorm ideas or carry out in-depth research.

In this walkthrough, AI expert Kerry Harrison puts Idea Coach, Analyst, and Researcher to the test and shows how they work in practice.

Watch the walkthrough: https://ow.ly/t6rX50ZT5GW

The best marketers don’t copy their competitors. They learn from them. 🎯

Competitive analysis isn’t about copying what everyone else is doing. It’s about spotting gaps, uncovering opportunities, and finding new ways to stand out.

👉 Swipe through to discover 6 key steps for conducting a competitive analysis.

Want to go deeper? Read our full guide to learn how to analyze competitors across SEO, PPC, social media, content marketing, and more. Plus, download our free Competitive Analysis Template to turn your findings into action.

🔗 https://ow.ly/jiCg50ZMsr2

Influencer, creator, or UGC creator. Do you know which one your campaign actually needs? 👀

A huge following doesn't guarantee great results. The real value lies in finding the right person, with the right audience, content and influence for your goals.

Our updated influencer marketing guide breaks down how to choose, vet and work with creators, plus how AI is changing the space.

Plus, we've included a free toolkit to help you track and vet potential influencers.

Read more: https://ow.ly/2mWL50ZRvwx

Some brands are getting seriously creative with AI. Others… not so much. 👀

We’ve rounded up some of our favourite examples of marketers putting AI to work, for better or for worse.

And if you’re feeling inspired to experiment yourself, we’ve also included a free toolkit to help you build AI workflows that are effective, practical and responsible.

👉 Read more: https://ow.ly/KXnL50ZLfQi

🤖 Struggling to turn campaign data into action? AI can help.

Join digital marketing expert Cathal Melinn to learn practical AI workflows for analyzing campaign data, building useful audience segments, and managing Google Ads more effectively.

What's on the agenda?

📊 Paid Media AI Ecosystem
🔗Connect Your Data & In-Platform AI
🎯 Keyword Research & AI
🔍 Audience Research & Creative Testing
📈 Landing Page CRO & Predictive Analytics
🤖Automation & Vibe Coding

📅 September 23, 2026
🕒 3:00 PM BST
📍 Online

Register here: https://ow.ly/Qx7L50ZF3lZ

🤖 AI skills are quickly becoming marketing skills, and marketers know they need to adapt.

DMI’s recent member survey found that developing AI and digital capabilities is a clear priority for marketers looking to stay effective as technology continues to change how we work.

But getting real value from AI takes more than technical know-how. Marketers need the right mix of digital and human skills, from content creation and data analysis to decision-making and strategy.

So, which skills should you be building now?

👉 Read more: https://digitalmarketinginstitute.com/blog/8-digital-skills-you-need-to-survive-the-rise-of-ai?utm_source=facebook&utm_medium=organic-social&utm_campaign=august-26

🔍 Search is changing. Your content strategy needs to change with it.

People are increasingly turning to AI tools for answers, which means getting found is no longer only about ranking in traditional search.

Your content also needs to be easy for AI platforms to understand, cite, and trust.

So, what does that mean for your content strategy?

Learn how to create content that performs across traditional search and AI-powered platforms.

🔗 Read more: https://digitalmarketinginstitute.com/blog/how-to-create-content-thats-found-in-the-age-of-ai?utm_source=facebook&utm_medium=organic-social&utm_campaign=august-21

Want to create content that Google trusts? 🔍

It starts with E-E-A-T.

Experience. Expertise. Authoritativeness. Trustworthiness.

These four principles help Google assess content quality and credibility, while helping brands build trust, strengthen authority and improve visibility in an increasingly AI-driven search landscape.

The best content doesn't just rank. It builds trust.

👉 Swipe through for a quick breakdown.

Read the full blog here: https://digitalmarketinginstitute.com/blog/a-guide-to-google-e-e-a-t?utm_source=facebook&utm_medium=organic-social&utm_campaign=august-17