Clarity EPS

In my first post, I described this as Payment Paralysis: confusion, lack of trust, and fear of making the wrong decision keeping a business owner from even looking at their options. This post is about what that looks like day to day, and what it can cost.

The Real Cost of Leaving Your Payments Alone Six reasons business owners don't look at their processing, and what that hesitation can quietly cost

It's important business owners know the difference between the programs that help them either offset or eliminate their card processing fees. We look to help explain the differences in the programs.

Surcharging, Cash Discounting, and Dual Pricing: Three Programs That Get Mixed Together More and more businesses are using programs that offset or eliminate their card processing fees.

Many business owners are surprised to learn that credit card processing rates can change twice each year; typically around April and October. These changes are often attributed to updates from the card brands. When was the last time you read the statement message on your monthly processing statement?

https://adammosspayments.substack.com/p/the-rate-increase-most-business-owners?r=599tsu&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

I got a call a while back telling me Visa and Mastercard had reviewed my company's processing rates.

Because we were considered low risk, we apparently qualified for "wholesale pricing."

Neither part of that is true. Visa and Mastercard don't review individual merchants' rates. And there's no such thing as wholesale pricing being offered to a merchant.

It sounded official. It sounded reassuring. It wasn't real.

Most business owners never shop for a processor. They get referred, they go to their bank, or they get a cold call, and the conversation almost always starts with "what's your rate?"

That's the wrong first question. In my latest post, I get into why, and what to ask instead.

Why “What’s Your Rate?” Is the Wrong First Question Last week I introduced something I call Payment Paralysis, the confusion and lack of trust that keeps business owners from ever looking closely at what they’re paying to accept a card.

My hope is that, after 23 years in the industry, I can help business owners navigate the world of electronic payments

Clarity in Payments | Adam Moss | Substack Helping business owners understand payments well enough to make confident decisions. Click to read Clarity in Payments, by Adam Moss, a Substack publication. Launched 20 hours ago.

Payment Paralysis is more common than business owners think. Here is just one example of a business caught in the trap that trusted us to look at their program and glad they did.

What a great morning spent on the golf course supporting the Alzheimer's Association at The Longest Day Golf Tournament, an event that Clarity EPS has been honored to sponsor since its beginning four years ago.

Each year the event has raised more money than the past and we are thrilled to be part of it and to support the cause.