Perkins Law - Brand Protection

📰 New on the blog:
Common Misconceptions About Trademark Office Actions. 🛡️

An office action is an official notice from the U.S. Patent and Trademark Office explaining a problem with a trademark application. Many business owners read one as a rejection, but a nonfinal office action is not the end of the road. Rather, it identifies issues the applicant can address before the application moves forward. Our new article walks through four common misconceptions, from what an office action means to why a simple note of disagreement is rarely enough. 📜

🛡️ Why this matters for business owners: an office action comes with a firm deadline. For most applications, the USPTO must receive a response within three months of the notice, and one three-month extension can generally be purchased if it is requested on time. Reading the notice carefully and starting on the response early is the practical first step.

Read the full breakdown on the blog. 🔗

https://www.brandprotection.law/common-misconceptions-about-trademark-office-actions/

Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®

⭐

“Ms. Perkins helped me to feel very welcome and comfortable when speaking with her. She is very knowledgeable. She knows what she is talking about. She takes her time to understand what you’re looking for, asks great questions, and explains how she can help. Looking forward to my partnership with Perkins Law.”

via Google Review 🌟

Protecting a brand starts with understanding it: what the business offers, where it is headed and what it has already created. That first conversation shapes every step that follows. 🛡️

Results may vary.

Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®

🚨 IP Alert 🚨

Victoria's Secret Stores Brand Management LLC has sued Thomas Pink Shirtmaker LLC and other companies in federal court in Ohio over the name PINK. The case is Victoria's Secret Stores Brand Management LLC v. Thomas Pink Shirtmaker LLC, No. 2:26-cv-01129 (S.D. Ohio), filed September 11, 2026. ⚖️

The two companies have both used the PINK name under a 2015 settlement. Victoria's Secret alleges that Thomas Pink's new line of women's athleisure clothing goes beyond that agreement.

Where it stands: Victoria's Secret has asked for a preliminary injunction, an early court order that would stop the sales Victoria's Secret challenges while the case continues. The court has set a schedule for evidence and written arguments on that request and has not yet ruled. Relying on the 2015 settlement, Thomas Pink has asked a court in London to stop the U.S. case.

🛡️ Why it matters: an agreement between two brand owners can shape what each may do with a name for years. Before expanding into new products, it is worth reviewing any agreement your business has signed about its name.

Source: https://www.courtlistener.com/docket/74779634/victorias-secret-stores-brand-management-llc-v-thomas-pink-shirtmaker-llc/

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Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®

🎬 Your brand is the main character. Don't let a copycat steal the show. 🛡️

Protecting a brand means clearing the name early, filing for the protection that fits, and watching the market for look-alikes.

Call Perkins Law - Brand Protection today!

Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®

💡 DID YOU KNOW?

Picture a business owner who asks an AI tool to create a striking image for a new product line, with no human creative work in the image itself.

In Thaler v. Perlmutter, 130 F.4th 1039 (D.C. Cir. 2025), a computer scientist tried to register a picture his AI system had created on its own, naming the machine as its author. The U.S. Copyright Office refused, and the court agreed: under the Copyright Act, an author must be a human being. In March 2026, the Supreme Court declined to take up the case. ⚖️

📌 A work generated entirely by AI, with no human author, cannot be registered for copyright.

📌 The court did not decide how much human creative input is enough when a person uses AI as a tool.

📌 Copyright and trademark are different tools. A logo's trademark protection comes from its use in commerce to identify the source of your goods or services, not from who created it.

🛡️ The takeaway for business owners: if AI helps create your branding or marketing materials, keep a record of the human creative work involved, and get guidance on protection from an intellectual property attorney.

Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®

📰 New on the blog:
What Damages Can I Seek in a Copyright Lawsuit? 🛡️

When someone copies a creative work without permission, the copyright owner may be able to recover money in court. Our new article walks through the three main categories: the owner's actual losses, such as lost sales or lost licensing opportunities; the profits the infringer earned from the copying; and statutory damages, which an eligible owner may choose instead of the first two. ⚖️

🛡️ Why this matters for business owners: the timing of a copyright registration can affect which remedies are available. Statutory damages and attorney's fees are generally unavailable for infringement that began before the work was registered, unless a published work was registered within three months of its first publication. Registering important creative work early keeps more options open.

Read the full breakdown on the blog. 🔗

https://www.brandprotection.law/what-damages-can-i-seek-in-a-copyright-lawsuit/

Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®

⭐

“There is nothing but positive feedback on the level of professionalism, understanding, courtesy and attention to details when working with L.A Perkins. I highly recommend using their services.”

via Google Review 🌟

Protecting a brand comes down to many details, from how the goods and services are described in an application to the deadlines that follow registration. Each of those details deserves careful attention. 🛡️

Results may vary.

Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®

📞 Do you have a question about your brand name, your logo or your creative work?

As a business grows, so does its intellectual property: the name customers recognize, the logo, a slogan and the content on a website. A conversation with an intellectual property attorney is a practical way to learn which of those pieces can be protected, and how. 🛡️

Call us today regarding your IP legal matters at 561-467-4001, or visit BrandProtection.Law to schedule a consultation.

Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®

🛡️ Is your logo built to last, or just to launch? 🎨

Building it to last starts with a comprehensive search before you launch, a trademark application that accurately describes your goods or services, and ongoing monitoring for similar marks once the logo is in use.

Contact us today!

Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®