The Grey Button

OUR STORY

In most cases the grey (button)
is a common reference to things that are lost, forgotten or discarded in a place no one
wants to look. Lost in our bottom drawer, pants pocket and couch cushions; Forgotten in our closets,
under our beds or behind our dressers; Discarded in our jewelry boxes, to the cracks of our
sidewalks or brushed away on our streets. We bring them back to life by featuring a button on each item
unique to the garment. From the skater pulling tricks on the street to the broker pulling mergers on Wall Street
the button is present. The Grey button is not only about fashion, it’s about being hopeful, expressive, resilient,
and valuable. It’s about finding buttons that are odd, random, and special, and giving them new life. The Grey Button is about competing for life when everything is gone and everyone has forgotten
you. It’s about finding those dreams you have discarded in the grey areas of your soul and bringing
them back to life in a unique garment you call character. It is our dream that The Grey Button appeal to a variety
of people: anyone that can relate to persevering through the odds and being an individual. The Grey Button is for
anyone that knows that confidence, drive, and style are all garments held together by buttons called weird,
unique and different. Simply put The Grey Button is about: “Connecting people that stand out.”
Welcome… to The Grey Button.